Alison's Pantry case study | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
Dow Goodfolk
Alison's Pantry hanging herbs photograph

Lighten up.

We loved this project - the challenge of packaging up a non-packaged product. What really struck us about Alison’s Pantry is its light footprint. Not only are the bulk of their goods raw, practically straight off the tree into the bin, but there’s less waste, because you just bag up as much or as little as you want. So we took these thoughts and translated them into a space that felt white, light and living. A veneer that suggested white crates, an awning of greenery and some plywood peg boards for display. It feels like an outdoor pavilion inside the supermarket. It was a great nut to crack.
Alison's Pantry bag of cranberries and scoop photograph Alison's Pantry before shot Alison's Pantry after shot Alison's Pantry graphic call-outs