Promos, arrgghh. They can be so talking-at people rather than a more genuine interaction. Our brief was to change-up Alison’s Pantry’s promo methodology. We decided it needed a spatial fix. We rejigged their wall of bins to allow for a single-minded, integrated, fresh message - symmetrically-placed of course, so it looked as-one, rather than add-on. The first promo story we created for them? Snack Happy. Simple. Inspiring. Positive. In other words, happily on brand. Every touchpoint, from signage to trade presenter packs, was on point. Otherwise, you’d have to say, what is the point of promotional placement?