Annie's Fruit Bars | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
Annie's image

Growing fruit fans

What’s a fruit bar? We soon found out that Annies was not some kind of Franken-concoction with a long ingredient list and maybe some fruit concentrate hiding among the fillers. Annies was simply fruit, flattened - after being air-dried. It’s hard to get more straightforward than that. So our idea was to celebrate this flat fruit. With lots of colourful strips unfolding. Like all the places you can go when you have flat fruit with you. So light, so easy, so mess-free! In nothing flat it seemed we had got to the heart of Annies. Which of course you can see hovering above it's i, nicely bearing fruit as an apple. Or is it an apricot? A berry maybe? Or a mango! Flat out fruit is fantastically transforming.

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