How to launch the first all-Aussie, all natural, certified organic range of supplements, vitamins and treats for dogs? First, establish a sophisticated face to capture the premiumness of products that come with trademarked performance blends and the academic backing of an animal conservationist. Then inject a tone of voice that speaks to Aussie pawrents looking for the very best for their doggos. It’s always a dream to create a new brand from scratch and bring to life a young entrepreneur’s innovation, dedication and hard work. Australian Pet Organics is on its way. Go fetch some seriously good dog stuff. It’s selling online now.