Cancer Society | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
Dow Goodfolk
Cancer Society image

Doing good in and out of the sun

Competition in the mainstream sunscreen market is as fierce as our sunshine. But the NZ Cancer Society has an umbrella benefit that makes them shine brighter than others - giving 100% of their profits back to cancer causes in NZ. How good is that? Their new packs now give that message its place in the sun - bobbing with a give-back glow on a new summery wave that unites their family of products. Speaking of families, this was also a rebrand that makes family-fit information like SPF and water resistance easier to see quickly, so everyone can get back to having fun in the sun - safely - and feeling good about it while they do.

Cancer Society image Cancer Society image Cancer Society image Cancer Society image
Cancer Society image Cancer Society image Cancer Society image