Capricare | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
Capricare image

Mothers’ little helper

Capricare is the little mouse - or should we say baby goat - that roared. Having grown to 30 countries across the world and counting, they needed to update their ‘beginner’ website system to one that could goat further. We wanted to give all those global mums a unifying, soothing picture, to bring to life the universal contentment of a happy, settled baby - Capricare‘s promise. And since a large part of that promise comes down to the simpler, closer-to-nature qualities of the products, our world of natural wooden toys was born. Hand carved in New Zealand, and then photographed individually, we could play with all sorts of scenes to story-tell the gentle world of Capricare.

Capricare image Capricare image Capricare image Capricare image Capricare image Capricare image Capricare image Capricare image Capricare image