ClickClack started off in the food container business, and after we helped them to stack up strongly in that boggle-the-mind category, they have just gone from strength to strength - or should we say, from one kitchen helpmate to the next. It seems so obvious, but by making the ClickClack brand act in a genuinely helpful way, the path to kitchen domination was paved. ClickClack, Your Food Friend, talks to you and helps you make sense of all those container and gadget options. What for what? Can I cook with this one? Can I put this in the microwave? This brand makeover has opened up many retail doors, globally, for them. That’s the power of a well-organised sort out.