No more gobbledegook | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
Crombie Lockwood image

No more gobbledegook

When you’re in insurance you come up against a few negative stereotypes. Crombie Lockwood, insurance brokers of 40 years standing, wanted to clear the air. With their brand representative, a New Zealand kakapo. Our job was to connect the dots: What do Crombie Lockwood do every day that makes a real difference? And how could Tiaki, their brand mascot, tell that story? On paper of course! Carefully crafted by an ingenious paper sculpturess, the kakapo sees the wood from the trees. Because the devil is in the details in insurance. And those details all added up to a seriously sorted positioning for this brand as it spreads its wings for more to see.

Crombie Lockwood image Crombie Lockwood image Crombie Lockwood image Crombie Lockwood image Crombie Lockwood image Crombie Lockwood image Crombie Lockwood image Crombie Lockwood image