Bake Off | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
Donovans Baking image

A great New Zealand baking shake-up

When our client Donovans decided to take their chocolate-making experience across to the baking aisle we told them: Don’t change a thing. Because we knew that their signature black packs with the chalky capitals were going to shake up the (somewhat dusty) baking shelf. Throw in a handful of stars that inspire Kiwis to get starry in the kitchen and whip up something swoonable, and we think we have baked up a sugar-coated storm. We weren’t surprised when they got to sponsor the inaugural Great NZ Bake-Off. Whisks and oven mitts at the ready!

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