It has been at least a decade since the beloved Waikato chocolate brand had a makeover. So it was long overdue and important to build a strong identity for another decade. What a joyful transformation, the design inspired by bursts of chocolaty-ness and fun flavours. Being mindful of holding onto the artisanal heritage, yet dropping the kitsch Kiwiana vibe, Donovans is now swirling with vibrant colours and shapes. A very thoughtful & considered design system & the use of bright colourways whilst retaining the well known black, that Donovan’s is known for. Each pack jumping for joy off the shelf, designed for joyful sharing.
