It’s no mean feat producing mouth-watering grass-fed wagyu beef that is single source NZ origin. Nothing short of tender, juicy and healthy. But when a quality product works, why stop there? Exclusively from the herd and packed full of micronutrients, First Light are expanding quality into the healthcare and pet space, leaving no parts of the animal going to waste. Building on the successful packaging we designed for their meats, we expanded the brand from hearty, raw products to good-for-you (and your pooch) supplements and dog food. Complete different end products with the same objective, providing shoppers with premium quality nutrition. Building on First Light’s current range, we adopted category cues to ensure these highly demanded products were accepted by the herd and reinforced First Light Farm’s source story. Fuelling organs with organs for your nutritional meat needs.
