Put a smile on your dial. | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
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Put a smile on your dial.

The thing about nutrition is that it can be a bit dry and worthy. And put a lot of pressure on all of us to be, well, just a bit too perfect. We don’t live in a monastery. Our clients were the kind of people who smash careers AND parties AND exercise. They wanted to get real about nutrition. Seriously people, why so serious? Go Good’s fresh smiley face doubles as a short cut to good food in a bowl. Those O’s and D could then morph into all kinds of eye-catching symbols and patterns to light up the world of lifestyle nutrition. As they like to say: Goodness in, good times out.

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