Health 2000 were looking for more brand recognition. ‘And we need more consistency across our brand too’, they said. Being a group of qualified natural health practitioners, we could see that their identity was not the healthiest expression of all of the wellness knowledge they had. So we gave them a whole new brand system with the fresh tools they needed to have good daily practices in branding! Their science-minded natural health is now coming to life in a uniformly clean backdrop, with the lightness you feel from natural wellbeing layered on top. The brand system is designed to echo that feel-good glow that their customers walk away with after an experience at their wellness place.