Dot dot dot. Dash dash dash. Dot dot dot. | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
Holiday Rescue image

Dot dot dot. Dash dash dash. Dot dot dot.

Can’t read morse code? Don’t worry, all you need to know is that if your holiday is at breaking point this new start up travel insurance brand will rescue it for you. These guys had an appetite to do things differently and they needed an identity to match. Out with the tired old clichés, the daunting documents and the bad jargon. In with a more human-centred approach that was straight to the point. Our lying down 'i' was like a human relaxing on holiday and introduces Holiday Rescue’s visual calling card. A code to say: Relax. The i’s are dotted and the t’s are dashed. It’s all taken care of.

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