Humphreys | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
Humphreys Landscaping image

Polishing the leaves

Humphreys Landscaping were already known for their style and class when they came to us to improve their identity and grow their reputation. All we really needed to do was ‘polish the leaves’. However, strategically we also advised them to take a path away from the more functional aspects of what they do, towards the more emotive. And the platform of ‘a beautiful garden makes a beautiful life’ was born. What‘s so lush about Humphreys is that the beauty extends beyond the gorgeous outdoor spaces they create. Its roots run deep, to the way they work with their clients, always respectful of peoples’ homes, schedules and needs. It’s a business with an abundance of refinement. We just let that story grow.

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“We came to Dow Goodfolk because they are the best in the business. After an enjoyable process and a great team effort, we now have new branding that has added so much value. We may have thought of it as an expense in the beginning, but it has really proved to be an incredible investment. Impossible to put a value on it when it has enabled our business to become what we dreamed it would be.”

— Scott Humphreys, Director, Humphreys Landscaping