Imak | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
Imak image

Two heads are better than one!

That’s the idea behind our new rebrand for Imak - a merger of two long-standing financial advisers. Stew and Grant are our two heads coming together, but the symbol goes further than that - it represents the very personal style of their business where the client’s living room is more often the ‘office’ than their Parnell space. Our two circles then get very busy - as diecut seeing eyes, as portholes and buttons on the website, and they even multiply into shapes on greeting cards. The website worked hard to demystify the murky world of insurance and to show that whoever you are, Imak can put their heads together with yours, and help you with a whole lot of common financial to-do’s.

Imak image Imak image Imak image Imak image Imak image Imak image Imak image Imak image