When The Natural Pet Food Group Limited wanted to do a global launch into a new category they came to us. We like to think that their own high standards and ours are in purrfect alignment. The brief was simple: Jump off the current branding and look like the most premium pet milk in the world. To capture their leading natural credentials we stripped the pack back to a gentle, minimal design that communicated the low allergen and high-density nutritional promise through the softness and energy of flitting butterflies. A metaphor for transformation, joy and bliss, it was an idea that got tails wagging all round.
