Mac's Seltzers | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
Dow Goodfolk
Mac's Seltzers image

Ahoy me hearties

Seltzers are taking the world by storm and bound to keep you feeling ship-shape into the bargain, so the imaginative bunch at Mac’s decided to invent one made from a beer base. For those not necessarily into craft beer, or even any beer for that matter, these are decidely un-beery. The challenge was how to capture the promise of this cleaner, healthier drink in a Mac’s way, but make sure people understood this was not a Mac’s beer. Or a Mac’s soda or cider. In the end we floated our (fruit) boat in a sparkling water sea keeping company with some interesting companions. Can you guess some of the flavour-object analogies? Yo ho ho, let’s have another one.

Mac's Seltzers image Mac's Seltzers image Mac's Seltzers image Mac's Seltzers image Mac's Seltzers image Mac's Seltzers image Mac's Seltzers image