Seltzers are taking the world by storm and bound to keep you feeling ship-shape into the bargain, so the imaginative bunch at Mac’s decided to invent one made from a beer base. For those not necessarily into craft beer, or even any beer for that matter, these are decidely un-beery. The challenge was how to capture the promise of this cleaner, healthier drink in a Mac’s way, but make sure people understood this was not a Mac’s beer. Or a Mac’s soda or cider. In the end we floated our (fruit) boat in a sparkling water sea keeping company with some interesting companions. Can you guess some of the flavour-object analogies? Yo ho ho, let’s have another one.
