Marcel's case study | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
Dow Goodfolk
Marcel's Pancakes Photograph

Get Happy.

Who can’t be happy eating pancakes? That was our inspiration to flip Marcel’s from a small regional business that people weren’t noticing, to one on a mission to get more people into great pancakes. Because what’s not to love about a 15 year old family business based under the ice cream cone dome of Mt Taranaki, driven by Marcel, a very fussy engineer from Belgium, whose pancakes are so light and fluffy you can’t believe they weren’t made only a few moments ago. As we said, dripped, flipped and aerated to perfection. None in the bin like when you try to make them yourself. Oh la la, happy day!
Marcel's Bio – I am Marcel Marcel's Communication Suite Marcel's Instagram Marcel's Pop-up Shop Interior Design Marcel's Before & After Comparison