Our redesign of Mother Earth’s savoury snack range is bringing the pow of flavour and the crackle of texture to the healthier snacks aisle. The range’s dress has shifted gears, from a creamy purity to the promise of full-on flavour and a lip-smacking mouthfeel. We’ve used a careful hierarchy of typography to make these snacks easy to shop by their ‘bite’ promise, and Mother Earth is hoping this is just the hook to reel in those serious snack-seekers. The photo shoot was a Jenga-like challenge with noodle bits, tiny corn kernels and wavy grains propped up on pins for the all-important 3D effect. But all in the name of a snacktastic outcome.
