Part cheap seaside theme park, part down at heel petting zoo, Nelson’s Natureland was struggling to stay afloat. Desperately in need of an overhaul – new look, fresh signage and uniforms, and a whole new story. That’s where Meg and Mike came in. A couple with zoology and marketing experience, they focused on conservation and education, and renamed it Natureland Wildlife Trust. But more than a name change, they needed a game change. Dow discovered that what made the place so special was its ‘up close and personal’ nature – every animal had a name and a tale. We used earthy, natural colours – to reflect a conservation focus – paired with a cheeky ‘animal’ sense of humour to connect with visitors. Across signage, staff uniforms, website and merchandise. Goes to show that creating connections is often the best thing for business.