Pão Puffs Casestudy 1

The taste of Brazil.

Pão Puffs are more than just some extremely moreish Brazilian cheese bread. Pão Puffs are friends gathering to watch a rugby game, keeping your kids quiet after a day of school or hearing cheers and laughter around a grazing platter. Pão Puffs bring people together, because we’re better when snacking together. We created a playful and ownable brand that captures the spirit of Brazil. Our packaging is full of life, colour and looks totally moreish. Designed for sharing or unashamedly eating a whole packet yourself, Pão Puffs combine the best of Brazil and New Zealand to create a product and brand that will satisfy those cheesy cravings. A loveable new start-up that we hope to see in supermarkets soon.

Pão Puffs - Brazilyum

"We are so grateful we partnered with Dow Goodfolk to help us develop our brand. We are a small start-up company and they have been so incredibly patient with us, guiding us through every step of the way. The colours, the mascot, the fonts used, everything captured with perfection what our brand is about – a fun, yummy snack that brings people together. They really know what they are doing. Thank you, Dow Goodfolk! "

- Leticia Nascimento, Founder, Pão Puffs