All the world may be a stage. But Auckland performance lovers and makers still needed a space to call home. Enter Q Theatre. A revolution in the arts scene, Q is the Goldilocks of a performing arts space – not too small, not too big. And it couldn’t be typecast – equally suited to drama, music and dance. Fabulous. Except that it was new, and tucked away behind the imposing Auckland town hall. Q needed to stand for something, embrace its diversity and stand out. So we threw the spotlight on the theatre, turning its ‘Q’ into a call out. We also brought the inside outside, opening up the space to the world and lifting the curtain on the creative process. Suddenly Aucklanders got closer to the arts. Thus, a space became a place. One that all Auckland art lovers could call home.
