Reach | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
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Turning over a new leaf

Global oral hygiene brand, Reach, were making their first reach into toothpaste - as a win-win mix of natural antibacterials with fluoride protection. There’s a world of difference between the toothpaste traditionalists, where Reach had been living - a land of high-tech reflective surfaces, futuristic light tunnels and flares; & the understated simplicity of the new natural players gaining space in the category. Our Reach strategy: take a leaf out of the new naturals’ book, in order to be a shining beacon of ‘new’. It’s one giant leaf forward for Reach, and it’s taking a good bite out of the burgeoning natural toothpaste space.

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