Simpson Western case study | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
Dow Goodfolk
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The word of law

There was a beautiful mutuality in this rebrand between the world of words that is at the core of our client's business, the law, and their new identity. The interwoven message within the logo — that also extends to other key statements — tells a story of a large firm of smart and discerning solicitors who offer central city skills with a people-focused, neighbourhood style. Loyalty to their home on the North Shore was central to the brief, and together the threads join into one very elegant and understated identity system that will stand as proudly as Takapuna Beach’s pohutukawas.
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