Sunshine hangs | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
Sunshine Pegs image

You are my sunshine

This is one of those heartwarming stories. How irresistible is a brand called Sunshine Pegs? Especially with a history that brings to mind the days of rotary clothes lines shifting lazily in an Antipodean backyard breeze – days when a New Zealand backyard had room for one! And people didn’t care what they looked like!! So it was our pleasure to shine a light on this New Zealand icon – which looks a whole lot better than a rotary clothes line – and celebrate its longevity and commitment to old-fashioned quality manufacturing. You make me ha-a-ppyyy…

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