It’s karma baby | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
Tortoise & the Hare image

It’s karma baby

How to celebrate 25 years in the business of design? A beautiful gift felt like a good way to pay it forward. Take one elegant and expressive New Zealand red wine, one beautiful ‘unpack’ experience, and a good story to go with it, and you have a three-fer: Something toastable; some packaging design - which of course we love; and some karmic advice about good business. As our tortoise and hare story says, ‘you win the race by running it well’. From the custom illustration, to the stocks and print effects, to the hand-shredded, recycled stuffing, it was a labour of love designed to circle around to even more silver - or gold! linings.

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