Finding your purpose
Vitasport came to us because they needed more, and better, brand assets to use in their marketing.
Of course, in order to create some good brand assets, you need a good brand story. Listening to what Vitasport users said made us think, well it’s not just Vitasport, is it. It’s Vita on the job. Vita walk the dog.
Vita hit the festival. Vita pack an all-nighter. It may be a very humble sachet of electrolyte replenishment, but it’s punching way above its weight when it comes to side hustles. We wanted to bring that multitasking energy to its new brand system. Now Vitasport’s got a gutsy graphic identity with some clear lanes for its ranges to run in. But most of all, it’s got some good stories to tell.