Vixxen | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
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Fembits

This brand sells a lot of very handy hardware. But the bits are not that pretty and most of them are pint-sized. How to package up these tricky girl’s best friends into a sleek shopping experience? The Farmers lingerie department was over the moon with this pink-chic makeover into shopper-friendly heaven - all the bits and bobs a girl might want, looking clear and cool. We created simple pictorials to do the heavy lifting of communication, and our boudoir palette was elevated to fashion stakes with elegant type and a restrained and stylish balance of space. All in all an exercise in fembit power.

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