Whoop it up | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
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Whoop it up

Meal kits are the modern world’s saviours. And WOOP’s dinner boxes save you more than many - by hand-prepping. Taking on some of that tedious peeling, chopping, stirring and waiting. ‘Cos there’s your night to enjoy right? We gave them a new identity and brand story that sold the sizzle of a night reclaimed. Not to mention a super-tasty, fresh, locally-sourced, healthy-portion dinner. From labels to billboards, to an order-online website, we made everything fit the new brand recipe. Now WOOP is as fresh and stylish as you hope your dinner will be, which just happens to be exactly like their impassioned team of foodies - sweating all the details, so you can just let out a yell of delight. Dinner’s up.

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