All of Mainland Special Reserve’s Christmases have come at once

26 March 2015

Special Reserve Christmas crowned Champion Cheese.

Not only did the Mainland Special Reserve promotional Christmas packaging lift sales by 16% over the key Christmas period, it has also been crowned the Champion of Cheese Packaging at the annual New Zealand Champion of Cheese Awards.

That is a fantastic result for Fonterra Brands who have enjoyed consistent success at the New Zealand Champion of Cheese Awards with their Mainland and Kapiti brands.

It is encouraging to once again see just how powerful the pack can be, even if only for promotional periods. This Mainland success story is a great example of how packaging can be used as a billboard to promote a fresh message, drive sales growth and bring new users into a brand.

We congratulate Fonterra Brands and their fabulous cheese team for the continuous stream of award winning and sales driving innovations. Yes ‘Good Things Take Time’, but sometimes they also just take a bit of savvy thinking.