Annie Dow awarded prestigious DINZ Black Pin | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
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Annie Dow awarded prestigious DINZ Black Pin

Annie Dow awarded prestigious DINZ Black Pin image


October 06 2019

Annie Dow awarded the DINZ Black Pin for Outstanding Achievement to design

Annie Dow was awarded the DINZ Black Pin for Outstanding Achievement to design at the Best Awards in Auckland recently.

The Designers Institute Black Pin for Outstanding Achievement is given to the individual who has made a lasting contribution to the design profession and to design in general.

In making the award to Annie Dow, Cathy Veninga, CEO of FDINZ, says “it is an honour to turn the tables and give something back to someone who has given so much to the design industry over the last 25 years.

Annie’s tenacity, her passion for design, her smarts and her generosity have not only enabled her to grow her own business, but provided opportunities for generations of New Zealand designers to grow their own talents. At 25 years young, Dow Goodfolk is a highly awarded studio, a highly regarded strategic business and a highly respected ‘proving ground’ for many, many committed designers.”

Annie has been a leading industry voice championing the work of the design community, and her mantra of ‘Design delivers value’ is legendary within the industry. Annie is a passionate and vocal expert on the value of branding and believes creative and strategic excellence brings clients a healthy return on their investment.

Prior to founding Dow goodfolk in 1994 with her late husband Greg, Annie worked in Sydney and London. This international experience included a period as Art Director at the London Stock Exchange and at Pentagram, where she discovered her passion for product and brand. Dow Goodfolk originally specialised in the FMCG space and over the years we have designed some of NZ’s most well-known brands, many of which were profiled during our recent 25th anniversary celebrations. Today we continue to be seen as a highly regarded strategic brand and design agency, consistently delivering commercially and creatively successful work for our wide roster of clients across the FMCG, consumer and corporate sectors. 

Like one of her favourite designers Phillipe Starck, Annie Dow feels privileged to be working in the creative services industry, where she aims to make life easier for people. Through their simplicity, Starck’s designs are user-friendly Annie says. “He likes to create simplicity and being simple and effective with little clutter is the Dow Goodfolk philosophy”. Dow says further, “through this clarity of approach, combined with an insights led philosophy that puts the customer at the heart of  everything we do, we have developed a method of working with our clients that consistently delivers on their investment.”


A final word, from Cathy Veninga, who has admired Annie throughout her career.

“Annie is a survivor who’s fought hard for the respect she has as a business woman, and is valued by our industry as a strong advocate for design generally, and also for women in design.”