Double Banger
Fritz's Wieners were getting cold, so we cooked up something new.
Christchurch, 2004 — two friends decided there was gap in the food-stall market for traditional braturst sausages, served with saurkraut and a smile. Fast-forward eleven years, and Fritz’s Wieners now have a fleet of specially designed food-carts serving tasty sausages across the country.
Fritz's had loyal, enthusiastic consumers and the business had grown dramatically, but they felt they needed a new look that was as fresh as the baguettes they served their wieners in.
Being very familiar with the successful work Dow had done with fellow Christchurch-based business Hellers, they approached us to ask for a rebrand that would emphasise their fun, fresh, modern offering.
So, we have approached the task with relish, reinventing the more traditional crafted Bavarian style. We’ve introduced a more contemporary palette and iconography, and a font that suggests craft, but is also relaxed and fun. All these design assets were about making Fritz’s feel fresh and crafted, but also showing that they don’t take themselves too seriously.
The design has begun to rollout across the country, and so far the response has been fantastic. Hot diggety dog!