'It’s crazy to see the impact of branding!'

Andy is a young entrepreneur who built his business from scratch. Typical of many startups, his business morphed as it grew, and pretty quickly his first brand ‘Wheyhouse’ was the wrong fit for his evolving products. One thing was clear to him: His second brand needed to be fit for the future.

Even with a product as good as it gets – organic, plastic-free and using fair trade-sourced ingredients wherever possible – Andy knew his brand was his magic ingredient.

Hear him talk about his branding journey, and the impact it had on his business in this 2 minute video.