Mac’s beats beer market to grow 10%
In a tough and shrinking market it is great to see the Mac’s relaunch shining out as a beacon of success for Lion.
As Edwin Mitson noted in a recent NBR article on Lion’s full-year earnings, “in February, Lion said sales volumes had fallen 4.4% in New Zealand as the alcohol market declined to its lowest level in 18 years. Statistics New Zealand said the total volume of pure alcohol sold in the country fell 4.1% in 2015.
Lion, which is owned by the Japanese brewer Kirin Holdings, has described the New Zealand beer market as highly competitive. Falling sales reflected aggressive pricing and promotion, although a re-launch of its Mac's brand had produced growth of 10%.”
While business is clearly tough, it is great to see Lion being rewarded for shaking things up and investing in Mac’s, and that success is something we’ll raise a Hop Rocker to.
Full NBR article → here