Mammoth Sales Up 30%

Mammoth too long a sleeper in the beverage category is enjoying phenomenal growth – up 30% $ growth (MAT), since its makeover and re-launch. What’s the secret? Shaking off its woolly reputation to give the brand a much stronger presence and a clear appealing story. Common sense you’d think, but as they say common sense is uncommon. 45 grams of protein, made from real coffee with a proper coffee taste – Mammoth is the real deal, and now its pack is too. So that’ll keep it off the endangered species list for some time, and we’ll raise a Mocha or two to that.