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Marketers' World Insights
13 August 2014
Research Project.
From time to time we have commissioned independent research where we seek insight into changes in marketing and business, looking to identify challenges, trends and innovations that will influence our future.
Following research which completed earlier this year we’ve produced our Marketers’ World Insights booklet.
In carrying out the research our consultants spoke to leading marketers (many of whom are our existing clients), industry observers and influencers in the latter part of 2013. In this video produced for a series of presentations are some of the ideas and trends our peers and clients are grappling with.
The significant shifts that have occurred since our last market review have been fascinating. There is no question that we have all found the shifts challenging, but we are also seeing opportunities in a new golden era for businesses that places customers at the centre.
— Annie Dow, Managing Director