Your brand is not just your logo; it’s living and breathing and needs to stay in shape to remain a healthy asset to your business. So, do you think you’re in good shape? Perhaps the more important question is do THEY think you are in good shape?
How they, your customers and potential customers, view you and your business is affected by everything you say and do – be it the uniforms you wear, your advertising, the language your customer service team use, the office recorded voicemail, the décor. All of these different touchpoints add up to how people feel about you. So, if you want your brand to be seen as one that provides value to its clients and cares about their success, think about ways that you can deliver that promise, and deliver consistently.
Founded in New Zealand in 2009, Unleashed Software has grown to be an international, multi-award winning software business that is big on helping their clients to run more efficient, effective businesses. And they deliver on this, always thinking of ways to add more value.
At the end of 2019, they organised an international week-long thought leadership and training summit, offering a series of expert webinars and training sessions to their clients.
Unleashed approached our Account Director, Rebecca Hamer, asking her to share expertise on brand to the more than 2300 listeners who signed up.
Alongside speakers from Mintel, The Uncomplicate and Cloudsolve, Rebecca’s webinar spoke to the importance of ‘Keeping Brandfit to keep your business healthy,’ offering recommendations and tools for clients to assess their own brands and how to make them work for them.
Rebecca left webinar listeners with five key takeaways to help them assess their brand health, and the overarching truth that ‘Great design helps to communicate who you are, which helps to build trust.’ And trust us, we live and breathe great design.