Packaging design is a special skill of ours. In our minds, it’s the ultimate brand discipline, because it demands that you sharpen your story to its absolute essence, to fit a small amount of space. If you’ve ever tried to pack light, you know it’s a special skill to narrow down your options while having everything you need covered.

We focus on the shopping experience first. Your product only has a couple of seconds to catch the eye and sell its features, whether it’s on a shelf or on an e-commerce screen. We put all of our packaging design to this test.

Check out the case studies below to see how we’ve created brilliant packaging success stories by learning to pack light.