Meet the Team - Dow Goodfolk | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
Dow Goodfolk

We are a 25 years young brand design agency.

We began in food packaging, where your product only has a couple of seconds to jump off the shelf and sell itself. So we learnt fast how to work closely with our clients and get to the core of their brands, understanding what makes them tick. Because once we have that unique story, we can transform it into something people see, touch and experience that is both powerful and change-making.

Good design is more than a nice logo. It’s a must-have, not an afterthought. Design solves key business problems. And it starts early on, hands in the dirt, unpicking the seams and asking braver questions. As brand designers, we get to the heart of you, finding the truthful and exceptional building blocks that will shape a better customer experience. We use smart design thinking, with the customer front and centre, to find what’s better for your business. Better brands, better products, better customer moments, better outcomes. A better you.

Our purpose

We are here to help organisations build brands that are truthful and exceptional, and deliver on business objectives. Through emotional and functional, end to end design and digital.


An exceptional brand starts with a strong story. We call it your Brandheart . It's the hook the engages your customer and tells them why you matter. Then every customer experience is created to be consistent with your story.

What we offer

  • Strategy
  • Identity
  • Packaging
  • Communications
  • Spatial
  • User Experience
  • User Interface
  • Web development
  • e-Commerce
  • Social

If there’s a change you want to make to your business, a goal waiting for you, a gap you mean to close, contact us here. We can’t wait to make good changes with you.

+64 9 303 9596

7 Abbey Street
Auckland Central
Auckland 1010
New Zealand

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Our senior team

Annie Dow image
  • Annie Dow
  • Managing Director
  • +64 9 303 9801
  • +64 21 979 699
Annie Dow Managing Director

Welcome, it is so nice to have you here. I am the Managing Director of the Dow Goodfolk Group.

I have such a passion for brand and design. My role most definitely is about telling the world the value of design to all businesses. If there’s one thing I have learnt over 25 years in this game it’s that your brand is one of the strongest assets on your balance sheet.

Outside of work you might well find me camera in hand. Capturing people in front of the camera is my favourite, it’s personal and it’s about making a connection. That’s also why I love being a business owner - creating work and great opportunities for people.

DINZ Black Pin

Donna McCort image
  • Donna McCort
  • Creative Director
  • +64 9 303 9805
  • +64 21 190 3723
Donna McCort Creative Director

Hi, I’m Dow Goodfolk’s Creative Director. I’m in charge of all of our creative outputs.

It’s my job to always be pushing for design at its best, for work that is distinctive and imaginative, emotional but simple.

Dow Goodfolk is a special place to me and a big part of that is my long working relationship with Annie. We’re a tight team, I like to think of it as girl power on the fly.

A secret from my past: I was once a maths teacher. That sounds like a strange career shift, but design is really just art with problem-solving. Creativity coupled with logic will get you far!

David Savidan image
  • David Savidan
  • General Manager
  • +64 21 607 177
David Savidan General Manager

Kia ora, thanks for visiting our website. I am the General Manager of the Dow Goodfolk Group. 

I get excited when I’m working with ambitious people. My role is to support our talented team and connect them with like-minded clients and partners. We are all, at heart, storytellers, and I enjoy any day where I am sharing our brand and creativity with the world.

A fun fact about me: as a younger man I participated in track (athletics) to a pretty decent level. I grew up idolising one athlete, John Walker. To me he was the beast of the track. Fast, strong, powerful, as he bullied his way to 1500m Olympic Gold and 100 x 4 minute miles. Imagine my shock when I first raced against him, realising he was literally half my size. Suffice to say, he beat me… just!