Our People | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk

We are a 25 years young brand design agency.

We began in food packaging, where your product only has a couple of seconds to jump off the shelf and sell itself. So we learnt fast how to work closely with our clients and get to the core of their brands, understanding what makes them tick. Because once we have that unique story, we can transform it into something people see, touch and experience that is both powerful and change-making.

Good design is more than a nice logo. It’s a must-have, not an afterthought. Design solves key business problems. And it starts early on, hands in the dirt, unpicking the seams and asking braver questions. As brand designers, we get to the heart of you, finding the truthful and exceptional building blocks that will shape a better customer experience. We use smart design thinking, with the customer front and centre, to find what’s better for your business. Better brands, better products, better customer moments, better outcomes. A better you.

Our purpose

We are here to help organisations build brands that are truthful and exceptional, and deliver on business objectives. Through emotional and functional, end to end design and digital.


An exceptional brand starts with a strong story. We call it your Brandheart . It's the hook the engages your customer and tells them why you matter. Then every customer experience is created to be consistent with your story.

What we offer

  • Strategy
  • Identity
  • Packaging
  • Communications
  • Spatial
  • User Experience
  • User Interface
  • Web development
  • e-Commerce
  • Social

If there’s a change you want to make to your business, a goal waiting for you, a gap you mean to close, contact us here. We can’t wait to make good changes with you.

+64 9 303 9596

7 Abbey Street
Auckland Central
Auckland 1010
New Zealand

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Our team

Annie Dow image
  • Annie Dow
  • Managing Director
  • +64 9 303 9801
  • +64 21 979 699
Annie Dow Managing Director

Welcome, it is so nice to have you here. I am the Managing Director of the Dow Goodfolk Group.

I have such a passion for brand and design. My role most definitely is about telling the world the value of design to all businesses. If there’s one thing I have learnt over 25 years in this game it’s that your brand is one of the strongest assets on your balance sheet.

Outside of work you might well find me camera in hand. Capturing people in front of the camera is my favourite, it’s personal and it’s about making a connection. That’s also why I love being a business owner - creating work and great opportunities for people.

DINZ Black Pin

Donna McCort image
  • Donna McCort
  • Creative Director
  • +64 9 303 9805
  • +64 21 190 3723
Donna McCort Creative Director

Hi, I’m Dow Goodfolk’s Creative Director. I’m in charge of all of our creative outputs.

It’s my job to always be pushing for design at its best, for work that is distinctive and imaginative, emotional but simple.

Dow Goodfolk is a special place to me and a big part of that is my long working relationship with Annie. We’re a tight team, I like to think of it as girl power on the fly.

A secret from my past: I was once a maths teacher. That sounds like a strange career shift, but design is really just art with problem-solving. Creativity coupled with logic will get you far!

David Savidan image
  • David Savidan
  • General Manager
  • +64 21 607 177
David Savidan General Manager

Kia ora, thanks for visiting our website. I am the General Manager of the Dow Goodfolk Group. 

I get excited when I’m working with ambitious people. My role is to support our talented team and connect them with like-minded clients and partners. We are all, at heart, storytellers, and I enjoy any day where I am sharing our brand and creativity with the world.

A fun fact about me: as a younger man I participated in track (athletics) to a pretty decent level. I grew up idolising one athlete, John Walker. To me he was the beast of the track. Fast, strong, powerful, as he bullied his way to 1500m Olympic Gold and 100 x 4 minute miles. Imagine my shock when I first raced against him, realising he was literally half my size. Suffice to say, he beat me… just!

Rebecca Hamer image
  • Rebecca Hamer
  • Account Director
  • +64 9 970 9897
  • +64 22 079 1984
Rebecca Hamer Account Director

Hi there, I’m the Account Director at Dow Goodfolk.

My role here is about adding value for clients, whether that is by making sure clients’ budgets are used the best way, or by working on ideas that benefit their brand or business.

I love working with smart, extremely talented clients and colleagues who genuinely care about the problems they are solving, and I love that every day is different.

I’m somewhat known for my love of an unusual (and short-lived) hobby. Amongst other things, I have flown a helicopter, jumped out of an aeroplane, canoed down white water rapids, been diving with turtles, snorkelled with sharks, kite surfed, attempted flyboarding, had ice skating lessons, abseiled down waterfalls, tried paragliding, been rifle shooting and had a short stint as a semi-competitive petanque player. I’m always trying to challenge my comfort zone.

Trelawne Quinlivan image
  • Trelawne Quinlivan
  • Senior Digital Account Manager
  • +64 9 970 7277
  • +64 21 670 790
Trelawne Quinlivan Senior Digital Account Manager

Hi, I’m the Senior Digital Account Manager here at Dow Goodfolk.

A big part of my role is to help businesses understand how they can seamlessly translate who they are and what they do into a digital landscape, taking their story online in a way that’s easy for their customers to digest, engage and connect with.

What makes Dow Goodfolk special to me is the power of good design to distill that customer experience down to something that only takes seconds to interpret.

Outside the office you’ll usually find me with a camera in my hands, wrangling newborn babies into impossibly cute poses, or encouraging a newly married couple up a mountain, nearing dusk while it ‘rains…cough… lightly’ to capture that shot for their wedding album cover.

Leonie Whyte image
  • Leonie Whyte
  • Senior Designer
  • +64 9 970 9895
  • +64 27 454 6026
Leonie Whyte Senior Designer

Hi, I’m a senior designer at Dow Goodfolk.

My job is a mix of things: it’s about craft - taking the time to get things looking balanced and wellexecuted. But then it’s also about finding a way to get the one, right, strong and simple message to come through.

Working here is special, and for me it’s the people, the culture and the quality of work.

When I’m not at work you’ll find me riding a motorbike, – particularly overnight or multi-day excursions which usually involves some banter with the lads over food and wine. Otherwise I’m getting creative around the house - I love styling and moving shit around to find an excuse for the new chair I just bought!

Ben Dean image
  • Ben Dean
  • Production Manager
  • +64 9 303 9813
  • +64 21 573 604
Ben Dean Production Manager

Hi, I’m the Production Manager at Dow Goodfolk.

I am responsible for making sure Dow Goodfolk’s beautiful designs shine to their full potential when they’re printed.

Explaining what that entails is probably more involved than we’ve got space for here. And possibly more than you would want to know! But I love my work because I get to work on fun, challenging briefs with a small team of uber talented, funny and friendly individuals.

I also brew my own beer. Is that why those funny individuals are so friendly?

Mike Turnbull image
  • Mike Turnbull
  • Senior Production
  • +64 9 303 9814
  • +64 21 114 6694
Mike Turnbull Senior Production

Hi, I work on the production side at Dow Goodfolk – which means taking the designs and getting them ready for print so they look correct to the signed-off design.

I have to take into consideration the type of printing involved, the material being printed on, and all of the issues these can raise. I particularly love a bit of image retouching, making sure the final image is the best it can possibly be.

I’m also a photographer and take charge of our inhouse photography studio. For Christmas 2013 & 2014 I self-published a coffee table book of my photography from that year for friends and family. They told me it was their best ever present.

Shakila Singh image
  • Shakila Singh
  • Commercial Manager
  • +64 9 303 9804
  • +64 21 344 264
Shakila Singh Commercial Manager

Hello, I’m the Dow Goodfolk Group’s Commercial Manager.

My job is to help keep the company fiscally on track, and make sure we’re around for another 25 years, and counting. I like to remind the team that there is beauty in the numbers too!

When I’m not finance-cracking you will likely find me somewhere like France or Spain, cycling between the next great food or wine spot. Of course it’s all about the AMAZING cycling.

Che Kumar image
  • Che Kumar
  • Office Manager
  • +64 9 303 9814
Che Kumar Office Manager

Welcome! I’m Che, I’m the office manager here at Dow Goodfolk.

As an all-rounder, you will find me doing a multitude of tasks from greeting clients, chasing invoices, cooking a tasty lunch, or even drawing. Dow Goodfolk is special from the moment you walk into the studio, the space is unique with the tranquil garden and natural light, perfect for fostering the creativity we need as a design studio. I love being a part of the engine that keeps Dow Goodfolk team, happy healthy and designing at their best.

Outside of work I am an avid traveller and have been lucky enough to have travelled to over 57 countries. I’ve even travelled completely overland from Mexico City to the bottom of South America. I’m also an illustrator and can often be found creating scenes from memory in one of my many sketchbooks.