Meet the Team - Dow Goodfolk | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
Dow Goodfolk

We’re your safe hands

The thing we are most proud of is the success of our clients. And we’ve been contributing to that success for over 25 years. It’s important to us to be the safe hands that care about our clients’ brands, ensuring they are talked about, reached for, clicked on, and chosen first.

For us, those are the proof points of brand done right — and getting brand right is our special skill.

We’re a local agency with success that outweighs our size. Our tight team is female-led and all exceptionally good at what they do. Our Auckland office has a core team of 14 across client service, strategy, creative and artwork production.

Local and real matters for us, but it’s also the sweet spot for connecting to consumers today. Even if you’re global, you need to feel local. We’re in the age of personal power and consumers know provenance matters.

Our approach always starts with your story. Why? Because we believe stories have the power to win consumers’ hearts and bring them closer to you.

Your story can take many different forms in many different places. But it’s at its most powerful when it is anchored to your Brandheart™ and your reason for being.

We’re pragmatists at heart. We like to cut to the chase with our clients, focusing on bringing you clarity and helping drive real business change.

But while our feet are on the ground, we always keep our eyes lifted. Our sights are firmly set on your higher goals. From the beginning of a project, throughout the journey and on to the end, we work hard to inspire you to reach them.

If you’re keen to get your brand right, let’s talk. We can work with you across our core competencies of:

• Brand positioning and stories
• Brand expression
• Artwork and production
• Flexible fit-for-project teams

Contact us here

+64 9 303 9596

7 Abbey Street
Auckland Central
Auckland 1010
New Zealand

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Our senior team

Annie Dow image
  • Annie Dow
  • Managing Director
  • 64 9 303 9596
  • +64 2197 9699
Annie Dow Managing Director

Welcome, it is so nice to have you here. I am the Managing Director of the Dow Goodfolk Group.

I have such a passion for brand and design. My role most definitely is about telling the world the value of design to all businesses. If there’s one thing I have learnt over 25 years in this game it’s that your brand is one of the strongest assets on your balance sheet.

Outside of work you might well find me camera in hand. Capturing people in front of the camera is my favourite, it’s personal and it’s about making a connection. That’s also why I love being a business owner - creating work and great opportunities for people.

DINZ Black Pin

Donna McCort image
  • Donna McCort
  • Strategic/Creative Consultant
  • 64 9 303 9596
  • +64 21 190 3723
Donna McCort Strategic/Creative Consultant

Hi, I’m Dow Goodfolk’s Strategic/Creative Consultant.

It’s my job to always be pushing for strategy & design at its best, for work that is distinctive and imaginative, emotional but simple.

Dow Goodfolk is a special place to me and a big part of that is my long working relationship with Annie. We’re a tight team, I like to think of it as girl power on the fly.

A secret from my past: I was once a maths teacher. That sounds like a strange career shift, but design is really just art with problem-solving. Creativity coupled with logic will get you far!