When times are tough, out-of-home luxuries like delicious eggs benedict and mouth-watering French toast hurt consumers’ wallets more than usual and more shoppers look to create café-inspired goodness at home. Freya’s Brioche Muffin Splits bring a new taste to breakfast with an elevated extension on the Freya’s bread range. And with an elevated new range comes an elevated new look. Staying true to Freya’s roots, we built on their brand story, European influences, colour palette and dialled things up a notch with a contemporary extension on the current bread range. Breakfast never looked so good.