Jesa, an East African family dairy company, wanted to target young consumers with their new yoghurt drink. We worked with them to expand their range of successful products and to signal a new innovative product that promises to be game-changing, being the first ambient yoghurt drink on the market. The product name was our inspiration, and we broke all category cliches of fruit falling in yoghurt splashes to signal ‘something different’ for this new, innovative and handy ‘on-the-go’ product. BONGA!
