Pentawards
Simply Squeezed wins at Pentawards
We were thrilled to hear that once again our work ranks amongst best in the world, winning at the highly competitive Pentawards in London over the weekend. The successful Simply Squeezed design beat off a world of competition to win bronze in the hotly contested beverage category. “It’s always a special thrill to win against the world’s best. Very proud.” said Dow’s creative director, Donna McCort.
It is a great recognition of New Zealand design on a global stage, and reflects how well the new look Simply Squeezed has been received since its re-launch. As Jo Turner from Simply Squeezed commented, “we are completely in love with the new look – it hits exactly the right note to reflect our brand, and we’re glad it seemed to hit the right note with the Pentawards’ judges too”. “I love the simplicity of this design. It’s all about the brand. Which is what we believe in”, added McCort.
The Pentawards is a major worldwide competition, and one of the few global design awards exclusively devoted to packaging design in all its forms. To win at these awards the design solution has to be world class and demonstrate a deep understanding of the specialist expertise required to create stand-out consumer packaged goods design.
For more visit our Simply Squeezed case study.