Speight’s Mate!

Dow Design were sought after by the Speight’s team as the design agency with the commercial understanding to design a refreshed and consistent look.

Speight’s has a fiercely loyal fan base across New Zealand, but they hadn’t updated the hero label design in many years, and new products including cider and craft beers had joined the range. Speight’s were looking for new packaging design to ensure the brand moved with the times and retained its market leader position. At the same time, the rest of the Speight’s range needed a more cohesive appearance.

We identified Speight’s core design elements then applied them across the range of six beers and a cider. The result is a stronger more contemporary design for the market leading beer and a range which is instantly recognisable through its packaging design.