![Baguette & Co logo on paper baguette bag](/media/cache/d2/9b/d29b4e1029b77af04d371a14d20b550c.jpg)
What we do for a crust.
Not all sandwiches are cut from the same loaf. Finding a great one is a matter for celebration. That’s where Baguette & Co. comes in. We were tasked with creating an identity and retail environment with a bit of artistry to it. But not too pretentious. The key was not falling into French clichés. So we made it relevant to Auckland, with a touch of European sophistication. No cheesy Franglais replica. The retail experience is everything: proper French bread and pastries, authentic flavours and a great cup of coffee. The brand mirrors the experience and the bakers’ craftsmanship, and shares the quality of Baguette & Co with hungry but discerning lunchers.
![Baguette & Co food photography](/media/cache/96/55/9655b691979ad5d3cfa3abe9894b68e1.jpg)
![Baguette & Co logo graphic](/media/cache/c0/15/c0154936a49d7c77b591738232d91112.jpg)
![Baguette & Co food photography](/media/cache/6e/69/6e692fab0982bc586d114628d4cf2ec5.jpg)
![Baguette & Co instore photography](/media/cache/cc/df/ccdfad6130162ed3166e94d9a5a93719.jpg)
![Baguette & Co instore photography](/media/cache/c8/48/c848baa42ea18f2c3042f4a1beb4f9c2.jpg)
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![Baguette & Co business cards](/media/cache/3b/7f/3b7f74c97a1fc3deee6701d8df58d75f.jpg)
![Baguette & Co instore photography](/media/cache/52/d7/52d7393d03f58e88f5269c13c4b569a1.jpg)
![Baguette & Co logo photography](/media/cache/8f/3b/8f3b01be0d5e2dd0f5bfda1a32cd0494.jpg)