![](/media/cache/64/44/6444976d4ecc295f5cd7d2adc0d793fd.jpg)
1/25: In 1993 we first designed Primo.
![](/media/cache/b8/88/b8888b032c96ded18ff6d9e5ba5bc8b5.jpg)
2/25: Chesdale Cheese. Flashback from 2001!
![](/media/cache/a9/89/a989cb9c07ff425de72aed99882dcd0c.jpg)
3/25: Gunn Estate, designed in 2004.
![](/media/cache/3c/f2/3cf2802f2f25971e844ff8fa2d671000.jpg)
4/25: Remember Big Wednesday?
Designed in 2005.
![](/media/cache/b3/43/b343b6f14ea954b3be15539457721574.jpg)
5/25: When we dressed up Max in 2005.
![](/media/cache/46/bd/46bd973d8c0cfc1ed49d16b921d78b0d.jpg)
6/25: Mainland from 2006. Good things stand
the test of time.
![](/media/cache/65/c7/65c70e9755ea1e9c083b2bd46c8525f9.jpg)
7/25: From 2007, Vogel’s – a true original.
![](/media/cache/08/bb/08bbd3015df074295b36153102e8acf5.jpg)
8/25: Trumpet – designed in 2006 and still
sounding strong today. Prrrhhp-prr-pa-purp!
![](/media/cache/49/eb/49eb1d8a7d0b7614356e7917c0084aaf.jpg)
9/25: Fresh ‘n Fruity from 2009. The beamer,
the nodder, the glass half fuller. Still happily
fresh 10 years on.
![](/media/cache/7e/30/7e30e50a0c85522e025033cafbf68d17.jpg)
10/25: Q Theatre taking centre-stage on
Queen St since 2010.
![](/media/cache/47/73/47739496af2a53e8673aa5b95f4e85ab.jpg)
11/25: Designed in 2010 and instantly
recognised across the country as NZ’s
butcher, it sure is Hellers!
![](/media/cache/f4/3f/f43fac80cba529c1137b76a252601fc5.jpg)
12/25: Columbine, NZ’s one and only
hosiery maker. Design from 2012 – a
nd it’s still got legs.
![](/media/cache/b3/ed/b3ed2642427df8529d4f68c7d3d20d2a.jpg)
13/25: In 2012 we said “Cheers!” to the
iconic three stars and we’re proud as
punch with that.
![](/media/cache/19/c6/19c67d67cc2b1157e082d08b1903e640.jpg)
14/25: In 2013 we munched our way through
CookieTime. Nom nom nom nom nom.
![](/media/cache/1b/2b/1b2bbb791ec2dee691b00a33240d837a.jpg)
15/25: In 2014 we gave Macs an iconic redesign,
drawing attention to the brand’s craft brewing
expertise – and its iconic ring pull – that brought
the legendary beer back down the throats of beer
drinkers across the nation.
![](/media/cache/46/41/46413cb67389df8ced7eeed6d98ebf9a.jpg)
16/25: In 2015 we gave Craigs Investment Partners
an identity makeover, transforming the way they go
to market with everything from investment statements
to website.
![](/media/cache/e9/68/e968f0fc370a74857c1789aaffbb92c2.jpg)
17/25: Working on this Juicies stuff in 2015
was all good. Simple.
![](/media/cache/2c/ec/2cec2ac24812df01af4d8ca1aa1276e2.jpg)
18/25: Kapiti from 2008, a true NZ original.
![](/media/cache/b6/bb/b6bb98195db3e5cbcdab6a8f52517f87.jpg)
19/25: The Real McCoy from 2015 – very juicy indeed.
![](/media/cache/4d/56/4d5640c9230a2c4fc3534235f5c5c4ec.jpg)
![](/media/cache/0b/5b/0b5bec3d8cec1b1582969044981ee86c.jpg)
21/25: In 2016 we gave Superb Herb a fresh
new look, proud to say they are more than
flourishing in supermarkets across NZ.
![](/media/cache/32/18/32189dfd055cce2b62a519b52e865b6d.jpg)
22/25: In 2016 we made the First Lght identity personal.
It’s a signature of the small, groundbreaking group of
farmers and meat men behind this brand.
![](/media/cache/5c/8e/5c8e41ebfe94aa30f7ffda363f5d19ad.jpg)
24/25: McCafe copy to follow...
![](/media/cache/c1/2a/c12a892d6fe1c82664de66ae3c24bc8a.jpg)
25/25: Kiwi copy to follow...