Hitting the sweet spot.
There are so many things about this entrepreneurial new business idea that hit the sweet spot. First off, of course, providing locally grown, fresh strawberries out of season. Delicious! And while you might think that this would require some Frankensteinian messing with the natural way of things, you will be sweetly surprised to learn that the whole process has even less messing-with than normal seasonal strawberries. Think bees, beneficial insects to eat the pest insects, no chemicals, about 95% less water used, and zero soil erosion. It’s a super-sweet bundle of natural pluses. We wanted to keep the design as sweet as the whole premise, with messaging that makes it clear: This non-stop nature is eco-sweet.