Alison's Pantry | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
Alison's Pantry image

Breathing space

This spatial project got us particularly breathless with excitement. What started as one individualist New World owner wanting ‘something different’, led to a new look Alison’s Pantry rolling out nationwide due to its overwhelming success with shoppers. For us it all came down to rethinking the wall of bins and finding fresh ways to give them more breathing space - without upsetting the product area to profit equation of course! The new categorisation, new textures and new logo have all fed into a greater sense of - yes - breathing space. Making healthy shopping feel even better.

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