Pams | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
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Design Eye for the Local Buy

When Foodstuffs brand Pams decided to test the waters of retail we were there to lend a helping hand. After the pilot store had been open a few months feedback from the locals was that they loved the store idea but the experience was too sterile. A design eye to the rescue! We got creative with the Pams heart symbol and before you knew it, all kinds of household needs were putting a little love into the exterior and aisle signs.

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