K9 Natural | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
Dow Goodfolk
K9 Natural image

When only the best will do

When The Natural Pet Food Group Limited wanted to do a global launch into a new category they came to us. We like to think that their own high standards and ours are in purrfect alignment. The brief was simple: Jump off the current branding and look like the most premium pet milk in the world. To capture their leading natural credentials we stripped the pack back to a gentle, minimal design that communicated the low allergen and high-density nutritional promise through the softness and energy of flitting butterflies. A metaphor for transformation, joy and bliss, it was an idea that got tails wagging all round.

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