![K9 Natural image](/media/case_studies/2022/K9_01_TailWag_v2.gif)
When only the best will do.
When The Natural Pet Food Group Limited wanted to do a global launch into a new category they came to us. We like to think that their own high standards and ours are in purrfect alignment. The brief was simple: Jump off the current branding and look like the most premium pet milk in the world. To capture their leading natural credentials we stripped the pack back to a gentle, minimal design that communicated the low allergen and high-density nutritional promise through the softness and energy of flitting butterflies. A metaphor for transformation, joy and bliss, it was an idea that got tails wagging all round.
![K9 Natural image](/media/cache/e6/4a/e64a11ef10a80d7498c54a1ea9e59f07.jpg)
![K9 Natural image](/media/cache/f3/b6/f3b6fc7c0cd7cfaab05d7e49bf7d02f2.jpg)
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![K9 Natural image](/media/cache/7a/80/7a80d9376c9df6037d5be3d906612d10.jpg)
![K9 Natural image](/media/case_studies/2022/K9_04.1_CatButterflies_FINAL.gif)
![K9 Natural image](/media/case_studies/2022/K9_04.1_DogButterflies_FINAL.gif)
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![K9 Natural image](/media/case_studies/2022/K9_05_SpinningBottles_FINAL.gif)
![K9 Natural image](/media/case_studies/2022/K9_06.1_TextClaims-1_FINAL.gif)
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![K9 Natural image](/media/cache/47/b4/47b4bad90b2b5f8f55eb611491da5c0d.jpg)
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![K9 Natural image](/media/cache/9c/f8/9cf860e077e7a4588dd7280707c3cec3.jpg)